Brand Alliance and Partnership - Intern (Growth marketing team)

About Paytm India

Paytm allows Indians to open a bank account, pay bills, recharge prepaid mobile, and more all in just one app. Paytm’s goal is to enhance digital excellence, increase earning growth, and cross-selling opportunities. Paytm dominates India’s digital payments sector with more than 1.2 billion transactions per month. Paytm became the first digital payments app in India after gaining more than 100 million downloads in 2017. Its rapid expansion continued in 2018 by allowing Paytm users to pay for products and services at different merchants.

Your role

The growth marketing team at Paytm performs these critical functions for its platform:

• Traffic allocation to various growth use cases like payments, commerce, and financial services according to users current interests and also propensity to adopt new use cases
• Enhancing growth as a product platform with real-time targeting, building a 360-degree customer profile and enhancing reach through the most suitable channels
• Evangelization of growth amongst various businesses of Paytm and ensuring best practices trickle down to all businesses.
• New business development through lead generation using professional contacts, websites, LinkedIn, market and store visits, lead funnel & pipeline development, lead closure, and co-marketing campaigns with brands.
• Revenue generation through a new and existing partnership

Your responsibilities

• Ability to work independently on both strategic and operational tasks in a dynamic, fast-paced and hands-on environment.
• Deep state-specific and local/regional consumer and merchant understanding would translate into actionable plans.
• Work closely with sales & operations teams across the state to understand market challenges and devise strategies to overcome them.
• Travel to different markets to develop market pulse and a deeper understanding of consumers
• Develop marketing strategies based on problems identified and timely execute them.
• Work on initiatives that lead to an increase in Brand awareness scores and other parameters.
• Use of all channels of communications to amplify the brand spending.
• Competition mapping and targeting to yield quick gain results.

Training, development & rotations

The Learning & Development team at Paytm focuses on building and maintaining a competitive talent advantage. Whether they want to focus on their individual need-based learning or career-enhancing upskilling, Paytm also offers an Employee Learning Reimbursement Policy that compensates for any skill certification of choice. They have introduced several upskilling online programmes that have been conducted for employees covering both functional and behavioural aspects. some of the upskilling programs are,

• Tech Upskilling
• Business Upskilling
• Building Inter Team Collaborations
• Programmes for Senior Leaders
• Effective People Manager Programmes
• The Learning Hour

To learn in detail about the training provided by Paytm click here

Salary & benefits

At Paytm, for an Intern, the salary ranges from INR 2 to 3 LPA (Source: Glassdoor). 

While Paytm has limited opportunities for students, those who perform well at the company can expect a robust benefits package:

• Accident, health, life, and occupational accident insurance
• Employee stock option plans (eg INR2.5 billion in 2020)
• Flexible leave policy and working hours
• Gratuity and performance bonus
• Lifestyle discounts (eg mobile phone)
• Paid holidays and unpaid extended leave
• Maternity, paternity, and sick leave
• Vacation and paid time off

Work-life balance

Work-life balance is rated at a 3.9/5.0 scale, (Source: Ambition box), It has a good Inclusive work environment and provides the opportunity for all its employees, globally to work flexibly with work-from-home options.

Culture & vibe

Paytm expects its employees to meet or exceed annual performance metrics. Otherwise, they would need to leave the company. Each year, approximately 5% to 10% of Paytm’s workforce belongs to the low-performing group. The company had to let go of up to 700 underperforming employees in 2020, after giving them two months to find work. Insiders claim that high expectations can drive everyone on edge.

About you

To apply for this position, you must,

• Be a Graduate or Pursuing post-graduation
• A self-motivated, go-getter with a proven track record of achievement who leverages the experience and delivers as per the targets.
• Basic knowledge of ATL, BTL, Digital (media & Social), consumer research, engagement and analytics.
• Have a great understanding of the local market and state-specific consumer nuances and engagement. Elements/occasions to leverage the opportunity to connect with consumers.

To be an attractive candidate the following keys skills will help,

• Strong oral and written communication skills.
• An analytical and rational mindset to objectively evaluate the business problems and provide solutions.
• Team player and multitasker with exceptional follow-up and task closure attitude.
• Knowledge of the fintech payment industry would be added advantage.
• Strong interpersonal skills to manage internal/external stakeholders.
• Should be able to stretch oneself to achieve overall objectives set.

How to apply

To apply for this role, just click on the "Apply on employer site" button, which navigates to the career section where the application can be filled and submitted.

The duration of the Paytm internship program would range from a minimum of 15 weeks to a maximum of 26 weeks. This also needs to be endorsed by your University. Paytm also offers internships in the area of Tech, Product and Design.