Brand Alliance and Partnership Intern

About Paytm

Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later.

Your role

The growth marketing team at Paytm performs these critical functions for their platform:

• Traffic allocation to various growth use cases like payments, commerce, and financial services according to user current interest and also propensity to adopt new use cases.
• Enhancing growth as a product platform with real-time targeting, building a 360-degree customer profile, and enhancing reach through the most suitable channels.
• Evangelization of growth amongst various businesses of Paytm and ensuring best practices trickle down to all businesses.

About the role:

• New business development through lead generation using professional contacts, websites, LinkedIn, market and store visits, lead funnel & pipeline development, lead closure, and co-marketing campaigns with brands.
• Revenue generation through new and existing partnerships.

Training & development 

The Learning & Development team at Paytm focuses on building and maintaining a competitive talent advantage. Whether they want to focus on their need-based learning or career-enhancing upskilling, Paytm also offers an Employee Learning Reimbursement Policy that compensates for any skill certification of choice. They have introduced several upskilling online programs that have been conducted for employees covering both functional and behavioral aspects.

Benefits

Benefits offered to its employees include;

• Accident, health, life, and occupational accident insurance
• Employee stock option plans (eg INR2.5 billion in 2020)
• Flexible leave policy and working hours
• Gratuity and performance bonus
• Lifestyle discounts (eg mobile phone)
• Paid holidays and unpaid extended leave
• Maternity, paternity, and sick leave
• Vacation and paid time off

Work-life balance

Paytm prioritizes the mental well-being of its people as much as their physical health and, work-life balance. They give time away from work to focus on those who matter the most. Paytm is proud of being an employee-driven workplace. Their team members enjoy a flexible work environment, where the employees and team leaders are free to choose their location of work.

Culture & vibe

Paytm is committed to a diverse and inclusive workforce that represents the places where they operate and the clients they serve. Paytm believes in a workplace where everyone feels comfortable coming to work as their whole self every day. Their culture of belonging and inclusivity makes Paytm a place where everyone can thrive and advance their careers.

About you

Expectations/Requirements:

• Ability to work independently on both strategic and operational tasks in a dynamic, fast-paced, and hands-on environment.
• Deep state-specific and local/regional consumer and merchant understanding which would translate into actionable plans.
• Work closely with sales & operations teams across the state to understand market challenges and devise strategies to overcome them.
• Travel to different markets to develop a market pulse and deeper understanding of consumers.
• Develop marketing strategies based on problems identified and timely execute them.
• Work on initiatives that lead to an increase in Brand awareness scores and other parameters.
• Use all channels of communication to amplify the brand spending.
• Competition mapping and targeting to yield quick gain results.

Superpowers/Skills that will help you succeed in this role:

• Self-motivated, go-getter with a proven track record of achievement who leverages experience and delivers as per the targets.
• Basic knowledge of ATL, BTL, Digital (media & Social), consumer research, engagement, and analytics.
• Have a great understanding of the local market and state-specific consumer nuances and engagement elements/occasions to leverage the opportunity to connect with consumers.
• Strong oral and written communication skills.
• Analytical and rational mindset to objectively evaluate the business problem and provide a solution.
• Team player and multitasker with exceptional follow-up and task closure attitude.
• Knowledge of the fintech payment industry would be added advantage.
• Strong interpersonal skills to manage internal/external stakeholders.
• Should be able to stretch oneself to achieve overall objectives set.

Education:

• Graduate/Pursuing post-graduation.

How to apply

This role is currently closed. If you are interested in this role, simply click "Pre-Register" and Prosple will inform you once this position opens again.