APAC Field Marketing Intern

About IBM

IBM Services is a team of business, strategy, and technology consultants that design, build, and run foundational systems and services that is the backbone of the world’s economy. IBM Services partners with the world’s leading companies in over 170 countries to build smarter businesses by reimagining and reinventing through technology.

Your role

Your Role and Responsibilities

• As a Marketing Intern, you will work closely with Asia Pacific Field Marketing leaders to develop and execute the technology marketing plans.
• You will be focused on supporting the curation of the product messaging and positioning, the definition of the target persona, and the narrative for the demand generation campaigns that support the product as well as our strategic partners.

As a Field Marketing Intern, you must be self-motivated, demonstrate excellent team collaboration and proficient business acumen, and must have brought through some basic understanding of marketing as well as a good understanding of the B2B software industry overall.

Your responsibilities will include:

• Support in planning and execution of marketing programs that represent the voice of the customers and place their differentiates our offerings.
• Support and in some cases lead activities that involve quantifying and segmenting the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition.
• Partner with multi-functional teams in articulating IBM’s point of view, marrying the unmet needs of the target segment with a differentiated solution, and describing how solution attributes deliver desired outcomes.

Training & development 

IBM continuously invests in up-skilling and re-skilling their workforce. With the required 40 hours of learning a year, IBMers explore their interests with a wide range of learning tools and resources. Every IBMer has the opportunity to avail of external technical and non-technical certifications without any cap.

Benefits

Below are the employee benefits at IBM:

• Education assistance
• Time Off

To learn more about IBM benefits click here

Career progression

IBM offers a competitive variable pay plan structure which may include incentives, bonuses, equity, and recognition. They have regular performance appraisals where an IBMer and their manager regularly evaluate your performance throughout the year. IBMers are encouraged role movement which is based on the skills of the IBMer and available opportunities at any given point in time.

IBM offers numerous opportunities for interns and fresh graduates to take advantage of. There are internship programs, apprenticeships, and other training programs to participate in and establish yourself in a chosen career path.

Work-life balance

IBM has a good platform to learn about multitasking. IBM provides a hybrid working option with flexible work timings. They are known for their flexible work environment. However, the option to work from home is not an entitlement, it is purely dependent on the role.

Culture & vibe

Like most leading organizations in their respective industries, IBM has a good and healthy work culture. They thrive on great individuals and good corporate policies. However, the culture is somewhat conservative because of IBM's complex management setup.

Despite the laid-back culture, IBM is filled with radical thinkers that have contributed to the growth and success of this company. IBM is the place for a fresh graduate who wants a healthy work atmosphere to learn and grow professionally.

About you

You will use your analytical skills and attention to detail to:

• Combining social, event, and content marketing efforts to assist in creating integrated marketing campaigns to promote IBM’s products, along with being onsite for our events
• Work closely with and compile reports and presentations for senior executives and professionals
• Complete accurate and effective measurement, reporting, and analysis for senior business leaders

Required Technical and Professional Expertise

• Excel, Powerpoint, Excel Microsoft Word (Intermediate skills favorable)
• Genuine interest in the IT/Technology industry
• Very good written & oral communication skills
• Ability to work independently (self-directed) and as part of a team
• Highly organized, with strong attention to detail

Preferred Technical and Professional Expertise

• Knowledge about the leading technologies including Cloud, AI, Automation, Security Software, Databases, and servers

How to apply

This role is currently closed. If you are interested in this role, click "Pre-register" and Prosple will inform you once this position opens again.